The Fashion Business (PDFhive.com)

The Fashion Business: This book gets from a progression of addresses composed by Kingston University as a team with the Italian maker retailer MaxMara. The addresses, entitled ‘Points of view in Fashion’, were propelled in 1994 to investigate rising topics in the history and hypothesis of style, with the goal of thinking about them with regards to contemporary mechanical practice.

Both Kingston and MaxMara shared the view this would essentially profit understudies of style configuration, opening their eyes to the scholarly centrality of their picked field, and would subsequently be of administration to the business itself.

By Nicola White and Ian Griffiths

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Contents of The Fashion Business:

Part 1 Context
1 Fashion:Yesterday, Today and Tomorrow
Valerie Steele 7
Part 2 Theory and Culture
2 Cultures, Identities, Histories: Fashioning a Cultural
Approach to Dress
Christopher Breward 23
3 Fashion and Glamour
Réka C.V. Buckley and Stephen Gundle 37
4 Ethnic Minimalism: A Strand of 1990s British Fashion
Identity Explored via a Contextual Analysis of Designs
by Shirin Guild
Amy de la Haye 55
Part 3 Design for Industry
5 The Invisible Man
Ian Griffiths 69
6 Connecting Creativity
Luigi Maramotti 91
7 The Chain Store Challenge
Brian Godbold 103
Part 4 Image and Marketing
8 The Hilfiger Factor and the Flexible Commercial
World of Couture
Lou Taylor 121
9 John Galliano: Modernity and Spectacle
Caroline Evans 143
10 Luxury and Restraint: Minimalism in 1990s Fashion
Rebecca Arnold 167
11 Italy:Fashion, Style and National Identity 1945–65
Nicola White 183
Index 205

The editors/writer of the book The Fashion Business:

Nicola White and Ian Griffiths

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