How to Write a Business Plan by Mike McKeever: After a decade of operating with many of us, I’m astonied at the uniform spirit of goodwill and cooperation.
- My initial editor, Ralph “Jake” Warner, showed patience operating with a first-time author.
- My second editor, Lisa Goldoftas, challenged the descriptive linguistics whereas graciously deferring to my information regarding the topic.
Also at Nolo: Steve Elias designed several charts; Adam Stanhope educated ME regarding computers; Mark Stuhr tuned sections on computer-related material; Stephanie Harolde worked her data processing wonders on the manuscript; Terri Hearsh designed the book; Eddie Warner gave useful suggestions on on-line information; and lots of a lot of of us at Nolo improved the book greatly. By Mike P. McKeever
Your Legal Companion
1 Benefits of Writing a Business Plan
What Is a Business Plan?
Why Write a Business Plan?
Issues Beyond the Plan
2 Do You Really Want to Own a Business?
How to Use the Self-Evaluation Lists
Reality Check: Banker’s Analysis
3 Choosing the Right Business
Know Your Business
Be Sure You Like Your Business
Describe Your Business
Taste, Trends, and Technology: How Will the Future Affect Your Business?
Break-Even Analysis: Will Your Business Make Money?
What You Have Accomplished
4 Potential Sources of Money to Start or
Expand Your Small Business
Ways to Raise Money
Common Money Sources to Start or Expand a Business
Additional Money Sources for an Existing Business
If No One Will Finance Your Business, Try Again
Secondary Sources of Financing for Start-Ups or Expansions
5 Your Resume and Financial Statement
Draft Your Business Accomplishment Resume
Draft Your Personal Financial Statement
6 Your Profit and Loss Forecast
What Is a Profit and Loss Forecast?
Determine Your Average Cost of Sales
Complete Your Profit and Loss Forecast
Review Your Profit and Loss Forecast
7 Your Cash Flow Forecast and Capital Spending Plan
Prepare Your Capital Spending Plan
Prepare Your Cash Flow Forecast
Required Investment for Your Business
Check for Trouble
8 Write Your Marketing and Personnel Plans
9 Editing and Finalizing Your Business Plan
Decide How to Organize Your Plan
Write Final Portions of Your Plan
Create the Appendix
Create Title Page and Table of Contents
Complete Your Final Edit
Consider Using a Business Consultant
10 Selling Your Business Plan
How to Ask for the Money You Need
How to Approach Different Backers
What to Do When Someone Says “Yes”
Plan in Advance for Legal Details
11 After You Open—Keeping on the Path to Success
Watch Out for Problem Areas
Getting Out of Business
12 Good Resources for Small Businesses
Magazines—Continuing Small Business Help
Computers and Business
Online Business Resources
A Business Plan for a Small Service Business
B Business Plan for a Manufacturing Business
C Business Plan for Project Development
D How to Use the CD-ROM
Installing the Files Onto Your Computer
Using the Business Plan Files
Using the Spreadsheets
Forms on the CD-ROM
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